Sure24 Limited – Prospectbook

Lost Deal

Target status: x

Upload date: 01/07/2019

Last updated on: 15/10/2020

Who are the important people in the company?

• Amanda Howell – Managing Director
Correspondence address: Sure House, 2 Moorbridge Court, Moorbridge Road East, Bingham, Nottinghamshire, NG13 8GG
Date of birth: September 1958
Nationality: British
Country of residence: England
Nature of control
Ownership of shares – More than 25% but not more than 50%

• Graham Stuart Marshall – Consultant
Correspondence address: Sure House, Moorbridge Road East, Bingham, Nottingham, England, NG13 8GG
Date of birth: February 1949
Nationality: British
Country of residence: England
Nature of control
Ownership of shares – More than 25% but not more than 50%

• James Stephen Bailey – Consultant
Correspondence address: 16 Kides Crescent, Longstanton, Cambridge, United Kingdom, CB24 3ES
Date of birth: December 1976
Nationality: British
Country of residence: England

What is the structure of the company?

• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 25000
Aggregate nominal value: 25000
Amount paid per share: 1
Amount unpaid per share: 0

• Statement of Capital (Total)
Currency: GBP
Number Allotted: 25000
Aggregate nominal value: 25000

• Full Details of Shareholders

Shareholding 1: 10000 Ordinary shares held as at the date of this confirmation statement
Name: AMANDA HOWELL

Shareholding 2: 10000 Ordinary shares held as at the date of this confirmation statement
Name: GRAHAM MARSHALL

Shareholding 3: 5000 Ordinary shares held as at the date of this confirmation statement
Name: JAMES BAILEY

What is the prospect’s strategy and ambitions?

Strategy

• The company commissioned Kha Consultancy Ltd to help them raise funding to expand the business, and also guide them on improving the marketing and sales (branding, product selection and sourcing, pricing and identifying new markets).

• Partnership with De Montford University, through the KTP projects, has provided Sure24 Ltd with the opportunity to sustain and increase market size and profit margins, a redesign of their processes to achieve dramatic improvements in critical areas such as cost, quality service and response, thus putting the company on track to reach its growth target of £5million turnover in 5 years. The company now has an in-house 3-D CAD capability and a state-of-the-art home automation system that promises to place them in a strong position to secure new opportunities in the future.

Specialties

CCTV, Security, CCTV Solutions, Tracking, Covert, Equipment, Installation & Servicing, Transport, Police.
Ambition

They are a knowledgeable and experienced distributor that offers more. They are driven and dedicated to providing excellent equipment.

Charities

They raised thousands for charities, including Suzy Lamplugh Trust, Circus Starr and Help The Homeless Leicester & U.K.

Who are the prospect's customers?

Police Authorities
Environment Agencies
Blue chip Organisations
Government Agencies
Transport sector (Clients: Lothian Buses and West Coast Motors)

Clients

Lothian Buses, West Coast Motors, The Go-Ahead Group, Alexandrer Dennis, EVM Direct Ltd, Arriva Bus UK, The Ausden Clark Group, Borders Buses, Brylaine Travel, Clarkes of London Travel, Doig’s Coaches of Glasgow, Emergency One Fire, Irizar UK, Kingsferry group, Marshalls of Sutton Coaches, McGill’s Buses, MCV Bus and Coach, National Express Travel, Nottingham Community, Plaxton Coaches, Shiel Buses, West Coast Motors, Wrightbus.

Customer Reviews

N/A

What does the prospect consider important for its customers?

To prepare and deliver every vehicle kit based on the specific requirements of their clients.
To supply their clients equipment that assists the driver on driving more safely.
To simplify procedures for their Tracking software integration so that is not required a secondary tracking system or monthly subscription.

Who are the prospect's staff?

The average monthly number of persons (including directors) during 2019, amounted to 18 (2018: 12)

Retirement benefits: Defined Contribution Plan

Employee Review

Glassdoor

Current Employee – Sales & Account Manager in Nottingham, England
Recommends (6 May 2014)
Positive Outlook
Have been working at SURE24 full-time (More than 5 years)

Pros

“Working at SURE24 allows freedom and flexibility in an open atmosphere.
The sales team is small and as such the Managing Director is keen to allow employees the luxury of deciding for themselves the direction of effort. We supply a wide range of technical surveillance equipment, particularly to Government sectors (Police, National Crime Agency etc) and members of staff are encouraged to become familiar with all products… including expensive thermal imaging cameras which we can take home to play with!”

Cons

“Management are keen for members of staff to direct their own work and whilst this is liberating it can also become a stressful environment if an employee is not able to use his/her initiative and justify their efforts within a particular project. For an enthusiastic individual who is able to successfully manage their own time and targets this is not an issue.”

What are the prospect’s unique selling points (USPs)?

Training is offered at locations to suit the client; at their own premises, suppliers’ premises or the vehicle manufacturers premises.
In addition to training they provide technical support via telephone for on vehicle equipment and back office software.
They supply vehicle kits prepared and delivered to the specific requirements of the vehicle manufacturer, ready to be fitted on the production line.
They are able to deliver to order schedules without disruption to the normal flow of work.
They have the most robust hardware and most comprehensive software available in the industry.
PCLink, LANLink and SURE Enterprise are unrivalled in their ability to provide information and data quickly and easily both locally and remotely.
They have an extensive portfolio of equipment.
They are able to offer clients bespoke, holistic system designs based on their requirements.