Michael Edward William Deane
Correspondence address: 36-40 Howard Street, Belfast, BT1 6PF
Date of birth: March 1961
Nationality: British
Nature of control: Has significant influence or control
Country of residence: Northern Ireland
Occupation: Company Director

• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 100
Aggregate nominal value: 100
Amount paid per share: 1
Amount unpaid per share: 0
Prescribed Particulars:
Each share is entitled to one vote, in any circumstances each share has equal voting rights to dividends. Each share is entitled to participate in a distribution arising from a winding up of a company.

• Statement of Capital (Total)
Currency: GBP
Total Number of shares: 100
Total Aggregate nominal value: 100

• Full Details of Shareholders

Shareholding 1: 75 Ordinary shares held as at the date of this return (15/03/2016, but there are no other published reports about the full details of Shareholders)
Name: Michael Edward Deane

Shareholding 2: 25 Ordinary shares held as at the date of this return (15/03/2016, but there are no other published reports about the full details of Shareholders)

Name: Kate Smith

Strategy

Diversification Strategy: Michael Deane owns six restaurants offering various types of products and services, in order to cover the needs of different customer target groups and for a different circumstance.
(e.g. meat lovers, fish lovers, gourmet cuisine partisans, brunch etc.)

Customer-Centric: Michael Deane and his team highly value the customer experience to continue to excel and improve where it is necessary.

Use of Gift Vouchers and Events for Customer Attraction and Retention:
They offer gift vouchers that can be purchased at any Deane’s restaurant, with no expiry date and for any value. In this way, the company gives the choice to the customer enabling him to explore better what Deane’s Restaurants have to offer.

Moreover, the night of “Dining Around Deanes” emerged as an idea in 2013, when the company offers samples of all the restaurant’s delights, constitute a strong indication of this strategy.

Ambitions

• To Expand further in the region
• To increase the diversity of their products & services
• To set a standard for the best quality
• To sourcing the best local produce
• To please customers at home, as well as those visiting from abroad

• Locals
• Tourists
• Business customers (as restaurants are available for private hire)

Customer Reviews (per restaurant)

The Meat Locker on Tripadvisor:

Overall Rating: 4/5 (830 Reviews)
Analytical Ratings:
• Food 4/5
• Service 4/5
• Value 3.5/5
• Atmosphere 4/5

Mollycallaghan-September 2020 (4/5)
“Great service. Great ppe. Great food.
Great service. Great ppe as all servers wore masks and there was a sanitising station on entrance. Great food. Really recommend the fillet steak and the roast veg.”

naggingmum2016-September 2020 (3/5)
“Fine Dining – Covid19 style
[..]
Through no fault of the restauranteur the first three elements are beyond control due to Government requirements to control the spread of Covid19. [..]
The promised rack of lamb turned out to be a scattering of lamb chops two of which were incinerated. The thick beef fillet was requested as medium rare. To achieve medium rare i suggest that you ask for medium or well done to be on the safe side. I chewed my way through two thirds of the fillet .In both cases our veg sides comprised a few half layers of onion browned and two under cooker mushrooms. There was no suitable sauce to accompany the lamb chops.

While I understand the commercial pressure to prevent no-shows and turn covers over promptly; I was surprised to receive a call in our taxi at 6.15pm to be reminded us that our table needs to be vacated at 8pm.”

The bit that was really reminiscent of Fine Dining was the final bill of £129 including 10% service charge.

Deanes Love Fish on Tripadvisor:

Overall Rating: 4/5 (785 Reviews)

Analytical Rating:

• Food 4.5/5
• Service 4.5/5
• Value 4.0/5
• Atmosphere 4.0/5

Karina4444-September 2020 (5/5)
“Excellent half lobster and steak.
Excellent half lobster and steak was superb. Would highly recommend for mains starters are small possibly a non event tasty but very small. Wine was good value for money really nice vibe in the place. Overall a lovely meal with great service. Highly recommend a visit.”

327Kat-September 2020 (3/5)
“Too much fuss about it.
Went with my friend for lunch and we both got salmon. Mine was a bit dry and tasteless. I have to say I prefer my own home cooked. Small portions although nicely presented. The restaurant itself is nice and cosy. Won’t be back though”

Deanes EIPIC on Tripadvisor:

Overall Rating: 4/5 (260 reviews)

Analytical Rating:
• Food 4/5
• Service 4.5/5
• Value 3.5/5
• Atmosphere 3.5/5

Dixxi-August 2020 (5/5)
“A Revelation in talent
Came here with my partner after seeing the head chef Alex on the great British menu , we had the 8 course surprise menu so had no idea what any of the dishes were until we were served them .
We were not disappointed, every course was a revelation in what a talented chef can produce from quality local ingredients, we also had the incredible edible book at the end and it also was fabulous.
The service as expected was faultless , we didn’t have the wine pairing on this occasion so I can’t comment on that ( however it looked very impressive)
I can’t wait to return , a truly WOW experience”

postcode70-March 2020 (2/5)
“Not for us.
[..]
First impressions count and on this occasion, ours was far from great. No welcome on arrival whatsoever and left to stand while the French manager dealt with what looked like indecisive regulars who simply couldn’t make their mind up over what wine they wanted with their meal. We were kind of acknowledged, but as he was the only member of staff there, we were left to fend for ourselves. This was in the bar area, the restaurant itself was totally empty. Our party and this party of two were the only ones there. We sat there for what felt like hours, but was probably only ten minutes or so before we were then welcomed with menus, but no offer of a pre dinner drink. Everything just seemed slow and disjointed.

Menu was very small and (from memory) limited to a choice of two starters and two main courses. Wine list was nice, but as is so often seen these days, the markup on a lot of the wines was just plain rude. Food was just fine, what there was of it, but far from memorable. Service throughout was neither here nor there and although a few more staff had arrived to service the restaurant, more customers hadn’t. As my late Gran would’ve said, there was more atmosphere on the moon.

It was somewhere we’d wanted to try for some time, but to all of us, it was actually a huge (expensive) let-down in the end.”

• To offer their customers the best value eating out experience possible suited to their needs and preferences.

The average monthly number of persons (including directors) employed by the group and company during 2019, amounted to 53 (2018: 51). (Judging by the number of restaurants they should have extra temporary staff)

Employee Reviews

Glassdoor UK

16 May 2020
Current Employee – Bar/Floor Staff in Belfast, Northern Ireland
I have been working at Michael Deane part-time (Less than a year)

Pros

• Employees are well looked after in terms of pay
• Enjoyable working environment
• Willingness to reward those who take an interest in working with the company

Cons

• Quality of training frequently overlooked
• High turnover of employees leading to inconsistency
• High expectations can prove conflicting with inadequate training

• Recognised Owner
• Recognised Executive Chef
• Outstanding critics
• Variety of choices with guaranteed quality
• Online Gift Vouchers:
• They can be made for any value
• They have no expiry date
• They can be used in all of the restaurants
• Any balance not used is left on the card until the diners next visit
• Dine around Deanes Event

Deane’s Restaurants constitute a compilation of a full food and hospitality services suitable for different circumstances and preferences:

Meat Restaurant:

Meat Locker

Fish Restaurant:

Love Fish

Bar and Grill:

Deanes at Queens

Extra Gourmet Restaurant:

EIPIC

Bistro & Café

Deanes Deli Bistro & Vin Café

Food-to-go

Deane and Decano

Special Services:

• Private Dining
• Events

Annual Report File

Locations

• Meat Locker, Love Fish & EIPIC, 28-40 Howard Street, Belfast, BT1 6PF, Northern Ireland
• Deane and Decano, 537 Lisburn Road, Belfast, BT9 7GQ, Northern Ireland
• Deanes at Queens, 1 College Gardens, Belfast, BT9, 6BQ, Northern Ireland
• Deanes Deli Bistro & Vin Café, 44 Bedoford St, Belfast, BT2 7FF, Northern Ireland

Social Media

Facebook

Twitter

Instagram

LinkedIn

Articles

“Michael Deane Listed in top 5 UK Restauranteurs” (2/7/2018)

“Deanes EIPIC retains its Michelin Star” (7/10/2019)

Awards

Deane’s Restaurant:

• 1 Star Michelin 2016-2019
• 1 Star Michelin 1997-2010

Michael Deane:

• Georgina Campbell “Hospitality Hero” Award 2020, For Services to Irish Food & Hospitality
• Entrepreneur of the year 2016

Competitors List (alphabetical order)

Criterion: Industry subcategory, Company Size and Product

• Ginger Bistro (a competitor of Deanes Deli Bistro & Vin Café )
  Employee Count: N/A
• James St (a competitor of EIPIC & Love Fish)
  Employee Count: 51-200 (based on their LinkedIn Profile, section “About”)
• Molly’s Yard (a competitor of Deanes at Queens)
  Employee Count: ~10 (according to dun & Bradstreet)