• Alpine Display Ltd
Correspondence address: St David’s Court, Union Street, Wolverhampton, West Midlands, England, WV1 3JE
Notified on 6 April 2016
Governing law Companies Act 2006
Legal form: A Private Limited Company
Place registered: England & Wales
Registration number: 08001116
Nature of control
Ownership of shares – More than 50% but less than 75%
Ownership of voting rights – More than 50% but less than 75%
Incorporated in England

• DRAPER, Paul
Correspondence address: C/O Baldwins (Wolverhampton) Limited, St David’s Court, Union Street, Wolverhampton, England, WV1 3JE
Role: Director
Date of birth: April 1987
Appointed on 21 November 2016
Nationality: British
Country of residence: England
Occupation: Director
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Paul’s Experience
1. Skirting 4 U LTD (Current)
Director
Almost 6 Years
March 2014 – Present

2. Alpine Display Ltd (Current)
CAD Technician / Exhibition Contractor
Almost 8 Years
March 2012 – Present

3. Aurora Graphics and Displays Ltd
About 3 Years
Production Operator / Exhibition Contractor / Graphic Fitter
March 2009 – March 2012

4. Scott Wilson (now part of URS Corporation)
About 3 Years
CAD Technician
About 3 Years
March 2006 – March 2009

• DRAPER, Richard Carlton
Correspondence address: Baldwins (Wolverhampton) Limited, St David’s Court, Union Street, Wolverhampton, England, WV1 3JE
Role: Director
Date of birth: September 1962
Appointed on 22 November 2013
Nationality: British
Country of residence: England
Occupation: Director

• DRAPER, Wayne Richard
Correspondence address: Baldwins (Wolverhampton) Limited, St David’s Court, Union Street, Wolverhampton, England, WV1 3JE
Role: Director
Date of birth: September 1985
Appointed on 22 November 2013
Nationality: British
Country of residence: England
Occupation: Director
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• MILLER, Kieron
Correspondence address: Baldwins (Wolverhampton) Limited, St David’s Court, Union Street, Wolverhampton, England, WV1 3JE
Role: Director
Date of birth: September 1986
Appointed on: 21 November 2016
Nationality: British
Country of residence: England
Occupation: Managing Director
LinkedIn

The company is a subsidiary of Alpine Display Ltd owned by:

• Richard Carlton Draper
Ownership of shares – More than 25% but not more than 50%

• Wayne Richard Draper
Ownership of shares – More than 25% but not more than 50%

• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 70
Aggregate nominal value: 70

Class of Shares: A ORDINARY
Currency: GBP
Number Allotted: 30
Aggregate nominal value: 30

• Statement of Capital (Total)
Currency: GBP
Total Number of shares: 100
Total Aggregate nominal value: 100
Total aggregate amount unpaid: 0

• Full Details of Shareholders

Shareholding 1: 70 Ordinary shares held as at the date of this confirmation statement
Name: Alpine Display Ltd

Shareholding 2: 15 A Ordinary shares held as at the date of this confirmation statement
Name: Paul Draper

Shareholding 3: 100 Ordinary shares held as at the date of this return
Name: Kieron Miller

Strategy

• The company’s growth is based on both stability and international strategy.
• The foundation of their success is their obsessive attention to detail coupled with a real service-driven mentality.
• Skirting 4 U ships thousands of skirting boards, architraves and other mouldings throughout the country every week.
• As a web-based supplier, the company sources globally help them quickly and effectively discover new suppliers and/or buyers for their products and services.
• Customer intimacy: One of the marketing strategies the prospect utilises is customer intimacy, as they get close to their clients through regular communication (staying in contact with the customer throughout the delivery and installation process) and comprehensive support from dedicated sales and customer services staff before, during and after the ordering process.

Ambitions

• Skirting 4 U is committed to becoming the most convenient and customer-friendly place to order high-quality custom-made skirting boards and architrave in the UK.

• Homeowners (privates)
• Commercial clients
• Architects
• Housebuilders
• Trade & Distributors

Also, on the company’s website (About Us page) is mentioned that the parent company (Alpine Display Ltd) had a client list with some of Europe’s foremost blue-chip companies, as Richard, Wayne & Paul Draper used to do business manufacturing and coordinating exhibition stands in Europe, prior to starting Skirting 4 U.

Customer Reviews:

• Andrea B.
5-star rating
13/02/20
Easy to use website, have used them several times and 1st class service.

• Niccolas H.
5-star rating
13/02/20
Really nice product. Got the primed option and it’s far better quality than builders merchants primed MDF, even the MDF itself seems stronger, more dense. liked that you can choose the delivery day, and it was delivered as promised, no hassles. Will use again.

• IIan B.
5-star rating
12/02/20
Excellent Job On time delivery no damage, high customer service, email you what’s going on with your order all the way to delivery. Highly recommend.

What the prospect considers as most important for their customers is to help them recreate an existing profile to match what they already had in site, as it is their most popular request.

The average monthly number of persons (including directors) employed by the group and company during 2019, amounted to 37 (2018: 26).

Employee Reviews
n/a

• They offer a range of 38 skirting board designs available and with more customisation options than any other web-based supplier.
• Fast delivery to mainland U.K.
• Fully finished, pre-painted skirting boards and architrave available as standard
• Skirting 4 U are pioneers of a new product range- skirting board covers, that fit over the existing skirting board saving customers time and effort in the installation process
• The largest range of options for skirting boards height or architrave width of any online retailer
• Skirting 4 U only use sustainably sourced MDF, and are one of the only online skirting board retailers to have been awarded FSC® certification on MDF products for their commitment to sustainability.

Great Customer Experience:

• Regular communication- we email you at every stage of production, as well as when your order is shipped, so you always know what is happening with your order.
• Comprehensive support from dedicated sales and customer services staff before, during and after the ordering process

Annual Report File

Locations

Unit 10 Merchants Way
Aldridge
Walsall
WS9 8SW

Social Media

Facebook

Twitter

LinkedIn

YouTube

Pinterest

Instagram

Skirting 4U Blog

Competitors List (alphabetical order)

Criterion: Industry subcategory, Company Size and Product

• E. & S.W. Knowles & Company Limited
Employee count: 66
They deliver to UK mainland addresses, including Scotland, Northern Ireland, Dublin, Rest of Eire, Isle of man and Channels Isles, Isles of Scilly and Scottish Isles. They were also awarded with an FSC® certification.

• Skirting Online Limited
Employee count: 7
Web-based supplier with products of the same type & fast delivery service. They only deliver to UK mainland addresses. They are unable to deliver to Northern Ireland, Scottish Islands, Isle of Man, Isle of Scilly, Jersey, Guernsey and BFPO (British Forces Post Office) addresses.
USP: 100% Money back guarantee

• Skirting World Ltd
Employee count: 16

• T & T Floors Limited (T/A Skirting Boards Direct)
Employee count: 31
They deliver to the whole of the UK & Europe (Including All Offshore Islands). Web-based supplier committed to providing the Highest Quality Products at the best prices on the web.