Lost Deal

Target status: x

Upload date: 01/02/2019
Last updated on: 18/11/2020

Who are the important people in the company?

• Cheryl Jayne Patterson
Correspondence address: Bedford House, 60 Chorley New Road, Bolton, United Kingdom, BL1 4DA
Date of birth: May 1963
Nationality: British
Country of residence: United Kingdom
Nature of control:
Ownership of shares – 75% or more
Ownership of voting rights – 75% or more
Right to appoint and remove directors
Occupation: Owner & FR Group Director

Brian Johnson (based on their website)
Country of residence: United Kingdom
Occupation: Forward Role Recruitment MD

What is the structure of the company?

• Statement of Capital (Share Capital) (27/09/2019)
Class of Shares: GBP
Currency: ORDINARY
Number Allotted: 1000
Aggregate nominal value: 1000
Prescribed particulars:
Voting Rights-Shares rank equally for voting purposes. On a show of hands each member shall have one vote and on poll each member shall have one vote per share held.
Dividend Rights-Each share ranks equally for any distribution made on a winding up.
Redeemable Shares-The shares are not redeemable

• Statement of Capital (Total) (27/09/2019)
Currency: GBP
Total Number of shares: 1000
Total Aggregate nominal value: 1000

Full Details of Shareholders

Shareholding 1: The person holds directly or indirectly 100% of companies shares
Name: Cheryl Jane Patterson

What is the prospect’s strategy and ambitions?

Strategy

  • Continuous Development of Product/Services
  • They focus on staying ahead of the competition
  • Quality-oriented
  • Focusing on upgrading their expertise in the sectors they are specialised in

Ambitions

To become one of the largest leading marketing, digital & tech recruiter in the UK.

Who are the prospect's customers?

Customer Examples

Debut
Co-Founder and CEO: Michele Trusolino

Havas Media
CEO UK& Ireland: Patrick Affleck

AO.COM
MD: David Lawson

Customer Reviews on their website:

“Over the past 2 years, we have worked very closely with the Forward Role team for filling most of the roles within the IT team at BPP. Each time we found the Forward Role team to be very knowledgeable, quick and proactive in the search. The Forward Role team have also met us in person on several occasions to discuss new roles and better understand our requirements in terms of culture fit and the right candidates. They’ve done market research, explored alternative options and headhunted the right candidates even for the most difficult roles which required rare and specialist technical skills. They’ve always delivered to our expectations in both permanent and contract areas, and have gone above and beyond on several occasions which has led to us working exclusively with them on new roles. We continue work with Forward Role very closely and highly recommend them for any recruitment activity”

Fahad Jabbar, Head of Software Development at BPP

“We have worked with Forward Role on a number of roles and had great success in recruiting some fantastic new recruits to the team. They really understand the requirements of each brief and have consistently delivered strong candidates. Becky and the team are a pleasure to work with.”

Mark Varley, Managing Partner/Head of Havas Media Manchester

What does the prospect consider important for its customers?

  • Guidance through every step of the recruitment process.
  • Cultivation of strong relationships

Who are the prospect's staff?

The average monthly number of persons (including directors) employed by the group and company during 2019, amounted to 35

Employee Reviews on Glassdoor:

Overall Rating: 4.9/5
Analytical Rating:

• Culture & Values: 5/5
• Diversity & Inclusion: n/a
• Work-life balance: 5/5
• Senior Management: 5/5
• Compensation & Benefits: 4.9/5
• Career Opportunities: 4.9/5

Former Employee – Recruitment Consultant in Manchester, England-August 2020 (3/5)
“I worked at Forward Role Recruitment full-time”
Pros
Great People, Great Culture, Great Offices

Cons
Poorly Ran from a management perspective

Current Employee – Consultant in Manchester, England-Sept.2019 (5/5)
“Consultant”
Recommends
Positive Outlook
No Opinion of CEO
“I have been working at Forward Role Recruitment full-time for more than a year”

Pros
Great culture. Amazing team – we all help each other out and celebrate each other’s successes. Good training so you feel like you’re constantly learning and developing. Clear promotion criteria. A lovely office with a cool bar.

Cons
None. Maybe buy more forks lol

What are the prospect’s unique selling points (USPs)?

  • Award winners at the Marketing and Digital Recruitment Awards
  • They have large named clients such as A0.com
  • They recruit experts in across all fields of marketing, digital, analysis, technology design& UX.
  • They focus on staying ahead of industry trends.

What are the prospect’s business activities and potentials?

Forward Role are award-winning specialists in marketing, digital and technology recruitment.

Annual Report File

Locations

Manchester (Head Office)
Croxley House,
14 Lloyd Street,
Manchester,
M2 5ND
United Kingdom

London
90 Long Acre
Covent Garden
London,
WC2E 9RZ,
United Kingdom

Social Media

Youtube
Instagram
Facebook
Twitter
Linkedin

Published articles and awards

Awards on their website

• Agency of the Year 2018/19
• Best Large Agency 2018/19
• Best Regional Agency 2018/19
• Best Client Experience 2018/19

Case Studies

  1. AO.com
  2. On the Beach
  3. The Very Group

Who are the prospect’s competitors?

Competitors List (alphabetical order)
Criterion: Industry subcategory, Company Size and Product

AD Lib Holdings Limited
Employee Count: 30:2019

Blu-Digital
Employee Count: 11-50 (based on their LinkedIn profile, section “About”)

Digital Gurus Recruitment Limited (part of Rethink Group)
Employee Count: 34:2018

Success Appointments Limited
Employee Count: 41:2019