Target status: x
Upload date: 21/02/2019
Last updated on: 08/10/2020
Who are the important people in the company?
• STEEL, David George, Vice Admiral Sir
Correspondence address: Sandell St., Waterloo., London, SE1 8UJ
Date of birth: April 1961
Nationality: British
Country of residence: England
Occupation: President of the Governing Council
• ASHFORD, Nicholas Geoffrey Neale
Correspondence address: Windybank Cottage, Brighton, Alresford, Hampshire, SO24 9RE
Date of birth: January 1944
Nationality: British
Country of residence: England
Occupation: Chartered Accountant / Vice President of the Governing Council
• ATKINS, Simon Charles Timothy
Correspondence address: Sandell St., Waterloo., London, SE1 8UJ
Date of birth: March 1959
Nationality: British
Country of residence: England
Occupation: Chief Executive Officer
• COOPER, David Arthur
Correspondence address: Sandell St., Waterloo., London, SE1 8UJ
Date of birth: February 1940
Nationality: British
Country of residence: England
Occupation: Accountant/ Honorary Treasurer in the Governing Council
What is the structure of the company?
A Charitable Company Limited by Guarantee governed by a Memorandum and Articles of Association.
The Union Jack Club (Trading) Ltd a wholly-owned subsidiary of the Union Jack Club purchases under strict controls any accommodation that is not required for the beneficiaries of the Charity.
The accounts of the company are consolidated with those of the Charity.
The Governing Body of the Union Jack Club is the Governing Council which has the authority to elect Union Jack Club’s life members empowered by the Articles of Association. The Union Jack Club consisted of 15 life members on 31 December 2019.
Governing Council Members:
President: Vice Admiral Sir David Steel KBE DL (appointed on 25.06.2019)
Vice President: Lieutenant Commander Nicholas Geoffrey Neale Ashford FCA FSI
Honorary Treasurer: Mr David Arthur Cooper MBA FCA.
The daily operation of the Union Jack Club is delegated to the Chief Executive Officer assisted by the Management Team.
The Union Jack Club, a registered charity, is a company limited by guarantee, not having a share capital and is incorporated in England & Wales. In the event of a winding-up, each member may be required to contribute an amount not exceeding 1 towards the settlement of the Club liabilities.
What is the prospect’s strategy and ambitions?
Strategy
Core Values:
• Quality oriented:
To ensure the highest quality of product and the highest standards of cleanliness.
• Respect & Inclusion in the workplace:
To be inclusive and create an environment that is free from harassment and discrimination and that earns respect from members, guests and colleagues.
• Teamwork Encouragement:
To encourage employees to realise their full potential by assisting them to grow and develop, while taking pride and celebrating success in the contribution they make to the enjoyment of members and guests.
• Growth Focused:
To maximise membership, occupancy and usage, and to operate efficiently in all areas of the Club’s business. To undertake the necessary investment to maintain and improve the facilities and amenities of the Union Jack Club.
The Five-Year Capital Plan (2020-25):
2020
• Refurbish 15 double and 29 single and 4 family rooms.
• Replace a server and 15 PCs.
• Install a new Bar carpet.
• Introduce new payroll and F&B software package.
• Introduce a new franking machine.
• Replace the 16th-floor bathroom floors.
• Replace various kitchen plant.
• Refresh the housekeeping store.
• Refurbish the bin area.
• Refurbish the Gascoigne suite and introduce new patio furniture and banqueting tables.
Projected cost £399,000*
2021
• Refurbish 24 double and 8 single en-suite rooms.
• Update certain heat exchangers.
• Replace the Gascoigne Room AHU.
• Replace the restaurant carpet.
• Replace the bar glass washer and ice machine.
• Replace 6 x laptops.
Projected cost £323,000*
2022
• Refurbish 4 Flats, 8 double and 36 single rooms.
• Refurbish the 16th Floor.
• Replace the reception AHU, 2 hot water pumps, 8 heating pumps and 3 sets of heat exchangers,
• Replace 2 Servers and 2 PCs.
2023
• Refurbishment 27 double and 3 single en-suite bedrooms.
• Refurbish 4 conference rooms.
• Refurbish 2 family, 4 fully accessible and 23 single and 6 double en-suite bedrooms.
• Refurbish the Games and Changing room.
• Replace the Burns Room AHU.
• Renew a number of hot water pumps and the boiler room sump pump.
• Replace 10 PCs and 1 server.
Projected cost £526,000*
2024
• Refurbish 2 family, 35 single, and 7 double en-suite rooms.
• Replace McIntosh and Restaurant AHUs.
• Replace 10th Floor cold water booster pump.
• Replace 11 PCs.
Projected cost £526,500*
2025
• Refurbish 2 Family, 27 single and 5 double en-suite bedrooms.
• Replace 5 wet riser pumps & pressurisation unit.
• Replace 11 PCs.
Projected cost £575,000**Based on 2019 costings
The Union Jack Club 5 Year Plan
Ambitions
• The Union Jack Club’s vision is to be acknowledged as the Premier Club
for enlisted members of Her Majesty’s Armed Forces and their Veteran
community.
Who are the prospect's customers?
• Serving Members of the Regular, Reserve and Auxiliary forces of the Crown
• Veteran non-commissioned Members of the HM Armed Forces
• Both their families
• Serving Members of the Regular, Reserve and Auxiliary forces of the Crown
• Veteran non-commissioned Members of the HM Armed Forces
• Both their families
Customer Examples
Purple Tie Promotions
CIOB-Chartered Institute of Building
CEO: Caroling Gumble
Telecommunications UK Fraud Forum
Customer Reviews
Testimonials on their website:
“First Class”
“The Union Jack Club facilities and Event Team are first class where nothing is too much trouble. CIOB have been coming here now 3 years and enjoy coming every time”
-CIOB-Chartered Institute of Building
“Brilliant Attentive Staff”
“We were delighted to hold our lunch event at the Union Jack Club. Great Facilities, competitive prices and brilliant attentive staff”
Purple Tie Promotions
Overall Rating: 4.5/5 (830 Reviews)
• Location: 5/5
• Cleanliness: 4.5/5
• Service: 4.5/5
• Value: 4.5/5
Top notch-September 2020 (5/5)
“I have visited 4 times in total. It is conveniently positioned for tubes and busses or exploring central London Excellent service, food, staff, facilities.
The higher you go, the better the view.
Can’t fault it, i would go again.”
Great value and great service-March 2020 (4/5)
“Another trip to see MFM and another stay at this most welcoming place, our first choice now whenever we’re in London overnight. Disappointed to learn on checking in that we had to pay an additional surcharge for our rooms even though we booked and paid (in full we thought) nearly a year before our trip, but despite this we had a wonderful stay yet again.
Our rooms were clean and tidy as usual and the beds very comfortable, all 3 of us having a great night sleep. Our only criticism would be the high room temp on arrival and on waking up the following morning. The height of the bath also caused my wife a few problems getting in and out as she has some mobility issues.
The bar area is very spacious and the food and drink prices are more than acceptable for us northerners. The 6 nations rugby was on the tv the day we arrived and the bar was full yet the service was still quick and efficient.
The self-service breakfast on Sunday morning was as good as usual. Even my fussy eater of a daughter, who was with us for the first time this year, had a full breakfast that morning so it must have been good. She did comment though that the coffee could have been much better.
All in all, another fabulous stay at the UJC and we’ll be back again for MFM next year if not before”
What does the prospect consider important for its customers?
- The objects of the Union Jack Club are to promote the welfare of serving members of the Regular, Reserve and Auxiliary forces of the Crown, below commissioned rank (Including the associated Nursing Services), the wives, husbands and children and such members and of ex-service personnel and their families as defined by the Council of the Union Jack Club in establishing, maintaining and conducting a residential Club for their use and accommodation.
Who are the prospect's staff?
The average monthly number of persons (including directors) employed by the group and company during 2019, amounted to 175 (2018: 175).
Note: On average 128 of 175 employees were Permanent Staff (2018- 120 of the 175 employees were Permanent Staff)
Employee Reviews
Pre-Apprentice Chef (Former Employee) – Waterloo Station – 17 March 2020 (4/5)
“Decent place to work overall
A good place to work as long as you put in the work and stay dedicated to working and learning as well as keeping up with your work load and listen to what is being told and taught to you.”
Housekeeper (Former Employee) – East London – 18 August 2020 (5/5)
“Family and friends place
family and friendly work place I would like to work when coved 19 overs and everything goes back to normal for me my work place is very near and easy to travel.”
Commis Chef (Former Employee) – Waterloo Station – 20 February 2019
“Busy, buzzing environment where time can fly
A typical day would include setting up food stations for customers, preparing mise en plus for different occasions, cleaning equipment and stations whilst maintaining business standards.
Learned different cooking techniques, expanded food knowledge and improved productivity within a time frame.
Management were very poor in my opinion; I experienced straight up rudeness, very unprofessional standards such as bringing up personal topics in front of an audience and refusing to be flexible with you whilst expecting you to put work in front of everything.
I also started this job with no knowledge at all as it was pretty much my first job; I was not trained properly and was expected to just simply ‘know’ vasts amount of food knowledge from the first day. So I would not recommend the apprenticeship scheme at all, not worth the salary for the amount of work.
Overall, workplace culture was good CEOs were always making an effort to talk to employees and encourage them to join societies that reflect the companies interests. There was regular meetings and training opportunities.
The hardest part of the job was knowing there was very limited flexibility with work in regards to enhancing my work to life balance as any requests made were almost always rejected.
I did however enjoy meeting new people and did learn some valuable life skills.”
Pros
- Free lunches, Free gym
Cons
- Long hours (8-hour gap in between shifts sometimes), no flexibility, poor management and no professionalism
What are the prospect’s unique selling points (USPs)?
• A relaxed and friendly base in London for all Serving and Veteran non-commissioned members of the HM Armed Forces and their families.
• Club Brochure: Member Benefits, Rates and Event Calendar
• Memberships
• Meeting and Banqueting Rooms
• Club Brochure: Meeting Room & Conference – Banqueting Facilities
• Accommodation
• Restaurant & Bar
What are the prospect’s business activities and potentials?
The principal activity of the Union Jack Club continues to be the provision of all the normal facilities of a residential club in London for enlisted members and ex-members for the Her Majesty’s Armed Forces, their spouses/partners and families.
Locations
The Membership Office, Union Jack Club, Sandell Street, London, SE1 8UJ.
The Booking Office, Union Jack Club, Sandell Street, London, SE1 8UJ.
The Union Jack Club is located in Sandell Street directly opposite the Waterloo Station ticket hall for the Jubilee Underground Line. Cross Waterloo Road at the traffic lights and Sandell Street is 10 metres to your left and the entrance to the Club is 15 metres down Sandell Street on the right-hand side.
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube channel
Published articles and awards
Awards
- Travelers Choice 2020 by Tripadvisor
Who are the prospect’s competitors?
Competitors List (alphabetical order)
Criterion: Industry subcategory, Company Size and Product
- Victory Services Club
Employee Count: 141:2019 - The In & Out Naval and Military Club
Employee Count: 74:2019 - The Rag Army and Naval Club
Employee Count: 98:2019 - Royal Air Force Club
Employee Count: 149:2019