• Mr Menoshi Shina
Correspondence address: 20 Lydden Road, London, SW18 4LR
Date of birth: September 1960
Nationality: Dominican
Nature of control: Ownership of shares – 75% or more
Country of residence: England

• Mr David Patrick Butler
Correspondence address: The Broadgate Tower, Third Floor, 20 Primrose Street, London, England, EC2A 2RS
Date of birth: August 1972
Nationality: British
Country of residence: United Kingdom
Occupation: Director

Ultimate parent company: Crew Clothing Holdings Limited

The Directors of the company, based on the directors’ report for the year ended 29 October 2017 were:

Alastair Parker-Swift (resigned 5 December 2017)
Amy Bastow (resigned 28 July 2017)
Louise Barnes (resigned 5 December 2017)
David Butler (Appointed on the 5 December 2017)
Menoshi Shina (Appointed on the 5 December 2017)
• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 250000
Aggregate nominal value: 250000
Amount paid per share: 250000
Amount unpaid per share: 0

• Statement of Capital (Total)
Currency: GBP
Total number of shares: 250000
Total aggregate nominal value: 250000

• Full Details of Shareholders

Shareholding 1: 250000 Ordinary – shares held as at the date of this return
Name: CREW CLOTHING HOLDINGS LIMITED

Ultimate parent company: Crew Clothing Holdings Limited

The Directors of the company, based on the directors’ report for the year ended 29 October 2017 were:

Alastair Parker-Swift (resigned 5 December 2017)
Amy Bastow (resigned 28 July 2017)
Louise Barnes (resigned 5 December 2017)
David Butler (Appointed on the 5 December 2017)
Menoshi Shina (Appointed on the 5 December 2017)
• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 250000
Aggregate nominal value: 250000
Amount paid per share: 250000
Amount unpaid per share: 0

• Statement of Capital (Total)
Currency: GBP
Total number of shares: 250000
Total aggregate nominal value: 250000

• Full Details of Shareholders

Shareholding 1: 250000 Ordinary – shares held as at the date of this return
Name: CREW CLOTHING HOLDINGS LIMITED

Strategy

• Last year turnover showed a 3% increase because of continued investment in the product range, E-commerce platform and store portfolio.
• The company invested in the development of new products to extend its range, its E-commerce platform, and store portfolio.
• The company monitors a range of key performance indicators (KPIs) on a regular basis to manage the business, enable timely decision making and to react quickly to a rapidly changing trading environment. Particular attention is paid to weekly KPIs and trading information with variances to budget and forecasts for individual product ranges and channels to market being reviewed. The two primary KPIs are turnover and EBITDA (Earnings before interest, Tax, Depreciation and amortisation).
• The management remains cognisant of the UK retail market, competitor activity and consumer behaviours in order to react and make the correct decisions required to satisfy customers and drive the business forward.
• The board of the company is supportive of the longer-term strategy that has been put in place by the executive team.
• The directors review and agree policies for managing currency risk, liquidity risk and credit risk.
Currency risk: To manage the risk the company arranges currency forward contracts once the buy for each season is complete.
Liquidity risk: The company manages risk by regularly forecasting future cashflows and monitoring banking facilities to ensure sufficient funds are available to meet the Company’s financial obligations for the foreseeable future. Short-term flexibility is achieved by way of committed working capital facility.
Credit risk: The company’s principal financial assets are cash and trade debtors.
Credit risk associated with cash balances is managed by the company monitoring the financial position of the counter-parties involved.
In order to manage credit risk arising from trade debtors, the directors set limits for customers based on a combination of payment history and size of account. Credit limits are reviewed on a regular basis in conjunction with dept ageing and collection history, and credit limits are adjusted on a regular basis.
• Crew invested in HSO’s Microsoft Dynamics AX for Retail, not only to support its ambitious strategic growth plans, but also to enable an innovative customer experience and improve efficiency, both in the operational and in the field of inventory management.
• Crew also invested in the Oracle Marketing Cloud to increase active users and ameliorate company’s email marketing campaigns results.
• Partnership with Sub2Tech company

Crew Clothing has developed a strong following of mail-order customers on the back of their success in store. The company has grown significantly and now operates 80 U.K. stores and a thriving online operation, as well as successful mCommerce and call center sales channels in the U.K. and EU.

‘The Crew Club’
Why crew clothing is our 2018 emea – New community award winner
Customer stories

Crew identified the importance of forming a closer relationship with their customers and having a deeper understanding of their constantly evolving wants and needs. Crew’s insight community ‘The Crew Club’ played a vital role in their transformation to a more insights-driven organisation, and empowered the product, design, and marketing teams to inject the voice of the customer into every key business decision.

The Crew Club was able to bridge the gap between the true voice of the customer and the head office.

Customer Reviews:

Customer Reviews:

1. Oct 23, 2020

“Had to return jeans and pay in excess of £4 postage. Items are weighed and valued at the post office. Not a good policy to charge for returns during this pandemic compared to similar companies. The quality of clothing I have bought is very good but I won’t be ‘chancing’ an item again due to previous reviews and experience of paying for returns. Concerned now as to how long before I get my refund as per other customers experience.”

2. Aug 31, 2020

“Lovely shops, and clothes, staff always very helpful but so far I have waited 17 days for a refund and still counting….to add insult to injury if you post the returned item back you have to pay, I have contacted customer service and given them the post office tracking details and I’m still waiting for my refund….not great service.”

Video 1: Crew Clothes haul for discerning older women

Motto:
“Clothes for smart people living casual lives”

Video of the campaign:

• Their clothes are made to match the rest of their collection so they pair perfectly together with the rest of their collection.
• It is important the hotels’ customers to enjoy the restaurants’ food without having to leave.

YouTube

Video 1: Jonathan and Lakshmi Case Study – Founders of Bark Furniture Company

The average number of persons (including directors) employed by the company during 2017 was 427 (2016: 431).

Sales: 326
Warehousing and distribution: –
Control and administration: 101

2018
Wages and Salaries: 10,011
Social security costs: 783
Pension costs: 172

Employee reviews

Glassdoor

1. Former Employee – Sales in London, England (UK)
Employee Doesn’t Recommend Company
Negative Outlook
Worked at Crew Clothing Company (More than a year)
Pros
Some good discounts for employees
Cons
Lack of HR process
Very poor HR staffing/knowledge/support
Advice to Management
Requires much stronger management layer given the difficult, disruptive youth employed at minimum wage

2. Former Employee – Anonymous Employee
Worked at Crew Clothing Company full-time
Pros
Great, friendly company
Uniform allowance for good products
Cons
Staff discount not great compared to other fashion retailers, but still competitive

3. Former Employee – Anonymous Employee
Positive Outlook
Worked at Crew Clothing Company part-time
Pros
Clothing discount
Nice customers
Good clothes
Cons
Management often provided very little help

4. Current Employee – Anonymous Employee
Recommends
Neutral Outlook
Working at Crew Clothing Company part-time
Pros
Great ethos with in the company and a great team, polite and courteous who care about the progression of others.
Cons
Incentives and bonuses can often be forgotten about or not followed up/targets changing constantly,can sometimes dishearten and discourage staff.
Advice to Management
Introduce some consistency within the bonus and incentive scheme, stay clear from chopping and changing it, reward stand alone figures who have had a impact on a store since joining.

5. Former Employee – Sales Assistant
Employee Doesn’t Recommend Company
Negative Outlook
Worked at Crew Clothing Company part-time (More than 3 years)
Pros
Staff discount
Good unifrom allowance
Relaxed atmosphere
Good as a first job or part time work wilst studying
Cons
Short contracts, 4hr or 6hr. Expected to work more hours than your contract even though it’s overtime
Minimum wage, with no negotiation for higher pay.
No chance for progression.
Expected to pick up managerial roles with no extra pay or recognition.
Lack of leadership from management and head office.
Advice to Management
Take more time when employing management and understanding what the individual store needs from a manager.
Better communication between stores and head office.
Rewarding employees for their hard work rather than taking it for granted.
Create clothes that are new and exciting, whilst keeping the “Crew favourites”
(bretons, shirts and sweats) other competitors are doing this really well and customers don’t want to see the same thing every year.

6. Current Employee – Anonymous Employee
Working at Crew Clothing Company part-time
Pros
Good staff discount, uniform allowance. Great team and environment
Cons
Very hard to get any pay increase even when expected to cover store in Managements absence & day off
Advice to Management
Reward staff more and look at pay increases for long term serving, loyal staff, even a small amount will show staff they are appreciated

7. Former Employee – Anonymous Employee
Employee Doesn’t Recommend Company
I worked at Crew Clothing Company part-time
Pros
My immediate team were all lovely people.
Cons
HR were extremely difficult to deal with. I had not been given one of my payslips and it took SIX MONTHS of emailing back and forwards before I was given access to it.

I had other issues, which I tried to take up with HR but I simply never got a response.

Overall it was more stress than it was worth. (Not a penny more than minimum wage despite the hours of travelling to and from their difficult working locations).

Benefits:
• Defined Contribution Plan
• Flexible Working
• Annual Leave
• Employee Discounts

Benefits Reviews:

1. Current Key Holder in Southampton, England
Good staff discount and uniform allowance

2. Former Sales Assistant in Southampton, England
Best thing would be the personal discount at 60%, along with 50% discount for family and friends!

3. Current Sales Assistant in Leeds, England
Get holidays three times a year.

4. Former Senior Sales Assistant in Sevenoaks, England
No recognition for sales made

Indeed Reviews

Pros

Staff discount and pick of all bargains
Uniform policy / Uniform allowance
Free fruits
Team events
Flexible hours

Cons

Company only provides contracts of very low hours unless you are a manager.
Pay is bad
Employees have to pay for their uniforms
Work overload

• Over 20 years of expertise
• Smart casual timeless wardrobe from week to weekend
• Their products are of top quality fabrics
• They pay attention to detail

Annual Report File

Locations

20 Lydden Road,
London,
SW18 4LR

The company has a strong online presence and 80 stores nationwide

Social Media

Facebook

Twitter

Instagram

Google Plus

YouTube

Pinterest

• Crew Clothing uses Vision Critical, a customer intelligence software to ameliorate their services and communication with clients

• They also use HSO software (HSO group) to take care of stock and manage customers

Award

Shopping Experience Award for customer service 2014, by Micros Systems

Competitors List

Criterion: Demographical criteria

• Boden
• Fat Face
• Gap
• Jigsaw
• M&S
• M&Co
• Ocean Leisure
• Primark
• Weird Fish
• White Staff