“Think like a wise man but communicate in the language of the people.” – William Butler Yeats
That says it all! Properly communicating with prospective clients is seriously essential. When you fail to communicate correctly and, in the language, your prospective clients understand, you lose a business opportunity. Being in the service industry, you can’t take it less seriously.
Even if the ultimate goal of communicating with prospective clients is to sell your services, that does not mean you should try hard and sell them in the first go. When clients approach you, or you approach them, the goal of your interaction should be to guide them in the right direction so they can decide.
It is essential to reach out to your prospective clients as efficiently and professionally as possible. Business growth depends on how well you master the art of communication. When you communicate with your prospective clients, you have to understand their needs, budgets, schedules, etc.
Your value proposition, your pricing, even your product’s features -none of that matters unless you get your prospects to talk to you and listen to what you have to say.
That means you have to be incredibly attuned to your prospect client and understand what they mean when they tell you or don’t tell you, something. It also means that you can’t just list the benefits or reasons to work together. You’ve got to understand how your prospects learn, what they care about, what communication style they prefer and adapt your strategy accordingly.
Before arranging a meeting with a prospect, work on these skills to ensure that you’re sending the right message.
Sources: www.servicesutra.com & hubspot.com
