Target status: x
Upload date: 13/03/2019
Last updated on: 29/09/2020
Who are the important people in the company?
Mr Sheetal Kapoor
Correspondence address
Europoint Centre, 5-11 Lavington Street, Southwark, London, SE1 0NZ
Date of birth: October 1963
Nationality: British
Country of residence: England
Occupation: MD in Europoint Holdings
Nature of control:
Has significant influence or control
• Europoint Holdings Ltd
Correspondence address
5-11, Lavington Street, London, England, SE1 0NZ
Governing law: Companies Act
Legal form: Limited Company
Place registered: UK Companies Registry
Registration number: 03750593
Incorporated in: England
Nature of control:
Ownership of shares – 75% or more
What is the structure of the company?
The ultimate parent undertaking is Europoint Holdings Limited, a company registered in England and Wales. In the opinion of Directors, the ultimate controlling party is Mr Sheetal Kapoor.
• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 1
Aggregate nominal value: 1
Amount paid per share: 1
Amount unpaid per share: 0
• Statement of Capital (Total)
Currency: GBP
Number Allotted: 1
Aggregate nominal value: 1
• Full Details of Shareholders
Shareholding 1: 1 Ordinary – shares held as at the date of this confirmation statement (8/12/2016, but there are no changes ever since)
Name: Europoint Holdings Limited
What is the prospect’s strategy and ambitions?
Strategy
• Product & Services Development Focused: The company develops new products to extend its range and also to meet new, stringent building regulations.
• Expansion through Acquisition:
Their recent acquisition was that of the Princes Street Suites highlighting another step in their Strategic Expansion Framework.
Recent investments have been made in people, products, facilities and marketing will lead to increased market share and sales.
• The company sources many of its components in US dollars and Euros and is therefore at risk of adverse exchange rate movements, this is considered to be a key risk/ uncertainty that the company faces. The directors manage this risk by hedging and invoicing its export customers in these currencies.
Ambitions
Edinburgh Collection Limited aims to expand further inside and outside Scotland through its hotel acquisitions and partnerships. An indicative example of this affirmation is their “Sister Hotel” Waterloo Hub Hotel & Suites being well-advertised in their official webpage.
Who are the prospect's customers?
Whoever coming to Edinburgh (or in places where the company has hotels under its control e.g. Hub Hotel in London) to work, shop, play or see the sights, and being willing to enjoy a high-quality stay in a 3-star or 4-star hotel.
Customer Reviews
Below indicative Customer Reviews are cited per Hotel included in the Edinburgh Collection:
Holyrood Aparthotel:
Overall Rating in Booking: “Fabulous” 8.7/10 (2,594 reviews)
- Staff: 8.7/10
- Facilities: 8.6/10
- Cleanliness: 8.9
- Comfort: 8.8/10
- Value for Money: 8.4/10
- Location: 9.2/10
- Free Wifi: 7.4/10
Reviews on Booking.com :
“Room was a good size and very comfortable. Had bath with shower over it. Kitchen had all equipment you would need. Bed large and comfortable.”
“venue was nice, good living/ kitchen area for chilling out at night, would come back soon👍🏽”
Old Waverly Hotel:
Overall Rating in Booking: “Very Good” 8.3/10 (4,177 reviews)
- Staff: 8.7/10
- Facilities: 7.8/10
- Cleanliness: 8.5/10
- Comfort: 8.3/10
- Value for Money: 8/10
- Location: 9.7/10
- Free WiFi: 8/10
Reviews on Booking.com
“Room was really clean Beds were comfortable No complaints from the three of us who stayed in a triple room really central near to everywhere we went”
“Very nice stay in this hotel. The room are very nice and warm! The staff is excellent and the position very close to the castle E the city centre, just un front of Scott monument. Really recommended”
Princes Street Suites:
Overall Rating in Booking: “Superb” 9.1/10 (1,701 reviews)
- Staff: 9.2/10
- Facilities: 8.9/10
- Cleanliness: 9.2/10
- Comfort: 9.2/10
- Value for money: 8.7/10
- Location: 9.7/10
- Free WiFi: 8.6/10
Reviews on Booking.com
“Such a bargain! So clean and tidy and perfect location! Favourite place I’ve stayed in Edinburgh!”
“The quality and size of the accommodation far exceeded my expectations and there were thoughtful touches such as milk and biscuits and high-quality toiletries. The location is excellent and the subsidised car parking a great bonus. Will not hesitate to rebook”
What does the prospect consider important for its customers?
- Friendly hospitality
- Personalised service
- Comfortable accommodation
- The perfect home away from home
Who are the prospect's staff?
The average monthly number of persons (including directors) employed by the group and company are within the range of 51-200 employees (According to their LinkedIn Profile in the section “About”).
Employees per Hotel in their Portfolio:
• Holyrood Aparthotel
27 Employees (2018)
• Old Waverley Hotel Limited
53 Employees (2018)
• Haymarket Hub Hotel Limited:
18 Employees (2018)
• Princes Street Suites
11-50 (Based on their LinkedIn Profile-Section “About”)
Employee Reviews
N/A
What are the prospect’s unique selling points (USPs)?
• Strategic location of the hotels – Perfectly situated in the heart of Scotland’s capital
• Award-winning hotels
• DDA-compliant guest rooms
• Luxurious pillowtop beds from Hypnos
• Power showers
• SKY TV, Sports & Movies
• Handy smart phones
• Free to use smartphones providing roaming data, Free UK & International calls to 46 countries (including EU)
• Old Waverley hotel is the oldest hotel on Princes Street
• They support 2 charity organisations: Social Bite & Action for Children
What are the prospect’s business activities and potentials?
Edinburgh Collection will continue expanding its hotel portfolio in Scotland when the circumstances are favourable, while further partnerships with other hotels in other areas of the country are of equal possibility.
Locations
The Edinburgh Collection, 1 Nether Bakehouse, EH8 8PE Edinburgh, Scotland
Hotels in their Portfolio Locations:
- Princes Street Hotel, 1 Nether Bakehouse, EH8 8PE Edinburgh, Scotland, Old Waverley Hotel, 43 Princes Street, Edinburgh, EH2 2BY, United Kingdom
- Holyrood Aparthotel, 1 Nether Bakehouse, Holyrood, Edinburgh, EH8 8PE, United Kingdom
- Haymarket Hub Hotel, 7 Clifton Terrace, Edinburgh, EH12 5DR UK
“Sister Hotel” Location:
Waterloo Hub Hotel, 54 Kennington Road, London, SE1 7BJ
Social Media
Published Articles and Rewards
Awards
Princes Street Suites:
- Quality in Tourism 2020-21 Certification
- Serviced Apartments of the Year | Edinburgh & East Lothians – Reginal Winner 2019
- Family Hotel of the Year | Edinburgh & East Lothians – Reginal Winner 2018, 2017 & 2015
Old Waverley Hotel:
- Quality in Tourism 2020-21 Certification
HOLYROOD apartHotel:
- 2020 Travellers Choice-Trip advisor Best of the Best
Who are the prospect’s competitors?
Competitors List(alphabetical order)
Criterion: Industry subcategory, Company Size and Product
Edinburgh Marriott Hotel
Employee Count: 51-200 (based on their LinkedIn Profile in the “About” section)
Hilton Edinburgh Carlton
Employee Count: 51-200 (based on their LinkedIn Profile in the “About” section)
Intercontinental Edinburgh the George
Employee Count: 191:2018
Radisson Hotel Edinburgh LTD
Employee Count: 122:2018