Treehouse London is the result of a collaboration between Starwood Capital and Cairn Group (The Station Hotel (Newcastle) Limited). SH Hotels & Resorts, a subsidiary of Starwood Capital, manages the Cairn Group-owned hotel.

SH Hotels & Resorts is a hotel brand management company that operates 1 Hotel, Baccarat Hotels, Treehouse Hotels, and SH Collection properties.

Starwood Capital (Cairn Group’s Affiliate in the project of Treehouse)

Starwood Europe Capital Limited
Correspondence address: 2nd Floor, One Eagle Place, St. James’s, London, SW1Y 6AF
Governing Law: Companies Act 2006
Legal Form: Private Limited Company
Registration Number: 04331798
Nature of Control: It is the affiliate Company of the Station Hotel (Newcastle) Limited (Trade Name Cairn Group) and its US Headquarters are a parent company of US-based SH Hotels & Resorts who operates the Treehouse.

• Barry Sternlicht
Correspondence address: 1601 Washington Avenue, Suite 800, Miami Beach, Florida 33139, USA
Notified on: 6 April 2016
Date of birth: November 1960
Nationality: American
Occupation: Chairman & CEO of Starwood Capital
Nature of control: Has significant influence or control over Starwood Capital
Country of residence: United States

(The Station Hotel (Newcastle) Limited (Cairn Group):

• Mr Aran Handa
Correspondence address: Chg House, 31-40, West Parade, Newcastle Upon Tyne, NE4 7LB
Notified on:6 April 2016
Date of birth: November 1955
Nationality: British
Nature of control: Ownership of shares – More than 25% but not more than 50%
Country of residence: England

• Mr Arvan Handa
Correspondence address: Chg House, 31-40, West Parade, Newcastle Upon Tyne, NE4 7LB
Notified on: 6 April 2016
Date of birth: July 1952
Nationality: British
Nature of control: Ownership of shares – More than 25% but not more than 50%
Country of residence: United Kingdom

• Mr Roshan Lal Handa
Correspondence address: Chg House, 31-40, West Parade, Newcastle Upon Tyne, NE4 7LB
Notified on: 6 April 2016
Date of birth: February 1928
Nationality: Indian
Nature of control: Ownership of shares – More than 25% but not more than 50%
Country of residence: United Kingdom

• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 30,002
Aggregate nominal value: 30,002
Amount paid per share: 0
Amount unpaid per share: 0

• Statement of Capital (Share Capital)
Class of Shares: A ORDINARY
Currency: GBP
Number Allotted: 34,999
Aggregate nominal value: 34,999
Amount paid per share: 0
Amount unpaid per share: 0

• Statement of Capital (Share Capital)
Class of Shares: B ORDINARY
Currency: GBP
Number Allotted: 34,999
Aggregate nominal value: 34,999
Amount paid per share: 0
Amount unpaid per share: 0

• Statement of Capital (Total)
Currency: GBP
Total Number of shares: 100,000
Total Aggregate nominal value: 100,000

• Full Details of Shareholders

Shareholding 1: 30,002 Ordinary shares held as at the date of this return
Name: Roshan Lal Handa

Shareholding 2: 34,999 A Ordinary shares held as at the date of this return
Name: Handa Aran

Shareholding 3: 34,999 B Ordinary shares held as at the date of this return
Name: Arvan Handa

Strategy

• Portfolio Diversity:
The Group and Company purchase and develop a diverse portfolio of leisure properties, principally hotels, across the UK, re-investing profits to maintain and improve standards across the portfolio. This investment prioritises guest experience and staff, which creates and maintains long term shareholders value.

• Each year refurbishment works enhances guests experiences and yields both capital and EBITDA (Earnings Before Interest, Tax, Depreciation, and Amortization) growth.
• The Group is financed by long term bank loans and an extended loan facility totalling £201m, was agreed during 2019, repayable in 2024, to both replace existing debt and also provide considerable acquisition and refurbishment facilities.

• Focus on New Hotels-Properties & Managed Cash Flow Forecast (more than a year)
The Group & Company is currently undertaking an investment programme, which includes the purchase of new hotels and the refurbishment of new and existing properties. Such investment involves unavoidable periods of reduced availability and occupancy at the hotels affected, which reduces earnings temporarily. To date, the Group has managed its investment programme within existing financial covenants and, for the future, it has prepared trading and cash flow forecasts, which cover a period extending for more than 12 months from the date of approval of these financial statements.

• Studying the Competition:
The Group manages competition by investing in its hotel facilities and providing value-added services to its customers to help ensure that customer satisfaction is high.

• Employee Consultation:
The Company is committed to regular communication and discussion with employees on those matters relating to their work and the Company’s and Group’s business progress. This is undertaken through a variety of formal and informal meetings between employees and supervisors.
The Company and Group also seek to delegate and involve staff in discussions and decision making particularly in those areas to which they can contribute effectively so that all may participate in the efficient running of the Company.
• Pension Costs
The Group operates a defined contribution pension scheme for the employees.

Ambition

The primary focus of the Group is to ensure long term shareholder value is achieved. Following this strategy, profits are reinvested into long-term assets via ambitious repair and refurbishment programmes. The directors took the opportunity to add two further properties to the portfolio for a modest outlay, and to enter a joint project with another experienced hotel property owner, developer and operator

• Guests of the Hotel
• Customers using the Hotel’s premises – Restaurant, Rooftop Bar , Coffee & Wine Bar

Customer’s Reviews

Tripadvisor

Overall Rating:
4.5/5 (76 Reviews)

• Location: 5/5
• Cleanliness: 4.5/5
• Service: 4/5
• Value: 3.5/5

A few disappointments-September 2020 (3/5)
“Difficult times I know, but I was slightly concerned when they struggled to find proof of our payment at check in. The room was very clean and well sanitised but the bathroom door didn’t close. We had booked for cocktails in the evening and had to pay £50 in advance to reserve a table and ensure we would spend that amount of money. To be honest the cocktails weren’t very good and the music was so loud we didn’t stay long. Our room was on the 12th floor and the music from the cocktail bar kept us awake until the early hours. The next morning we mentioned the broken bathroom door when we checked out and the response was ‘oh dear’. No apology. We were then asked for £29 for lunch – we hadn’t had lunch, just 2 drinks in our room! Some confusion again but they eventually agreed on half that amount. Then came the total spent in the cocktail bar – £81. I have no idea how they reached that figure as there was no breakdown. In fact there was no invoice – they said they would email it! An enjoyable stay but spoilt by the music being far too loud and inefficiency of staff.”

Best views of London-August 2020 (5/5)
“I went here with my wife and daughter just as lockdown was eased. We’re Londoners but took the opportunity to take a staycation here. This hotel used to be called The Heights and was well known for bar with views. It’s been really nicely revamped with great simple, modern furniture and fittings. Our room was spacious and well appointed. The restaurant was excellent. But of course, what makes this place great are its views of London. It’s a tall but compact building so you can walk around the bar and restaurant and get spectacular views of different sides of London. The service was very good indeed. And they were being very careful with the safety measures in this current Covid-climate. We had a great time here”

• Unique and playful environment and comfort
• High quality gastronomy with fresh and seasonal ingredients

The average monthly number of persons (excluding directors) employed by the group and company during 2019, amounted to 1,468 (2018: 1,534), of which:

• Hotel Staff: 1,398
• Administration Staff: 70

Employee Reviews (in Cairn Group)

Glassdoor UK

Overall Rating: 2.4/5
• 30% Approve of CEO
• 25% Recommend to a Friend

Current Employee – Maintenance Engineer in London, England (UK)
-Sep 15, 2020 (1/5)
“Not recommended”
Doesn’t Recommend
Negative Outlook
Disapproves of CEO
I have been working at Cairn Group full-time (More than a year)

Pros
There are no pros to work with them

Cons
-I have been working for one year, and my contributions on my pension have been made only for the 3 first months if you ask HR there is no answer.
-The organizational culture is not focused on the employee.

• Located in the heart of Marylebone—one of London’s most vibrant neighbourhoods—Treehouse is a quick walk to the city’s most iconic parks and sites, and just a short tube ride away from business districts.
• All Treehouse rooms are perched high in the city skyline and feature big bay windows that look out to some of London’s most iconic landmarks
• The hotel offers world-class views of the London Eye, The Shard, Canary Wharf and Regent’s Park.
• Rooftop Bar, Mexican Restaurant and Coffee & Wine Restaurant premises in the Hotel
• The Hotel hosts and organizes Special Events

The Principal Activity of the Station Hotel (Newcastle) Limited (Cairn Group) is that of leisure property owners and operators.

Annual Report File

Locations:

14-15 Langham Place
London, W1B 2QS

The number of operating properties within the group is 27.

Social Media

Facebook

Instagram

• “Starwood Capital Group and Cairn Group to launch “witty” hotel brand in London”, the Caterer, June 2019

• “Barry Sternlicht’s first Treehouse Hotel debuts in London”, PR Newswire, Oct.2019

Awards

• Travelers Choice 2020 by Tripadvisor

Competitors List (alphabetical order)
Criterion: Industry subcategory, Company Size and Product

• Holiday Inn London- Oxford (under IHG group)
  Employee Count of the hotel:51-200 (based on their LinkedIn Profile, Section “About”)
  Employee Count of IHG group parent company of the hotel: 1,900:2019 in the UK
• Langham Court Hotel (Under Gem Hotels Group)
  Employee Count of the hotel: n/a
  Employee Count of Gem Hotels Group: n/a
• InterContinental London Park (under IHG group)
  Employee Count of the Hotel: 201-500 (based on their LinkedIn Profile, Section “About”)
  Employee Count of IHG group parent company of the hotel: 1,900:2019 in the UK
• Fitzrovia Hotel (Under Gem Hotels Group)
  Employee Count of the hotel: n/a
  Employee Count of Gem Hotels Group: n/a