• Branston Holdings Limited
Correspondence address: Mere Road, Branston, Lincoln, Lincolnshire, LN4 1NJ
Governing Law: Companies Act 2006
Legal Form: Limited Company
Registration Number: 05866320
Nature of Control: Ownership of shares – 75% or more

• Guy Philip McCracken
Correspondence address: The Bothy, Bere Court, Pangbourne, Reading, Berkshire, England, RG8 8HT
Date of birth: November 1948
Nationality: British
Country of residence: United Kingdom
Occupation: Company Director

• Thomas James Truscott
Correspondence address: Mere Road, Branston, Lincoln, Lincolnshire, LN4 1NJ
Date of birth: October 1968
Nationality: British
Country of residence: England
Occupation: Company Director

• James Windle
Correspondence address: Gardeners Cottage, 2 Main Street, Burrough On The Hill, Melton Mowbray, Leicestershire, England, LE14 2JQ
Date of birth: February 1979
Nationality: British
Country of residence: England
Occupation: Company Director

• John William Lockwood
Correspondence address: Manor House, Cammeringham, Lincoln, Lincolnshire, LN1 2SH
Date of birth: August 1954
Nationality: British
Country of residence: England
Occupation: Co Director

• Mark Willcox
Correspondence address: The Coach House, Longhills Branston, Lincoln, Lincolnshire, LN4 1HX
Date of birth: February 1969
Nationality: British
Country of residence: England
Occupation: Development Director

• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 15945
Aggregate nominal value: 159.45
Amount paid per share: 0
Amount unpaid per share: 0

• Statement of Capital (Total)
Currency: GBP
Total Number of shares: 15945
Total Aggregate nominal value: 159.45

• Full Details of Shareholders

Shareholding 1: 15945 ORDINARY shares held as at the date of this return
Name: BRANSTON HOLDINGS LTD

Objectives

• The company’s long-term objective is to increase sustainable profitability in order to support the continued investment in the Group’s infrastructure, and its ability to deliver shareholder return through dividend stream and equity value.
• In pursuing this objective, the Company intends to maintain sound financial management and avoid excessive risks.

Key Business Strategies

Secure of increased sales through:
• Increased product ranges and earned shared of business with their existing customer base
• The development of new customers in their core market
• The development of new products and new market sectors

Maintain gross margin performance through:
• The development of new product ranges
• Reduce of waste
• Improving manufacturing efficiencies
• Developing ever more collaborative relationships with customers and supply base

Have sufficient finance to support future growth plans and to ensure they can take advantage of opportunities when they arise.

• Branston is redirecting produce that would otherwise be wasted due to the shutdown of restaurants
• Any “cosmetically challenged” spuds will be sold in a ‘Perfectly Imperfect’ bag. All SKUs will carry a sticker stating,” I’m not looking my normal gorgeous self but I still taste great, buy me and support British farmers”.
• Branston linked with Tesco. According to Tesco, the retailer had seen an average 20% rise in demand for potatoes across its stores

They supply a wide range of customers, from retailers and wholesalers to some of the UK’s favourite snack brands and major supermarkets, such as Gerrards, Tesco.

Export

Area : Asia-Pacific, Central Asia, Middle East, Africa, Central/East Europe, West. Europe, North America, Central America, South America

Customer Reviews

N/A

• A responsibility the company takes very seriously is making sure their products are only ever associated with great quality, great value and, of course, the highest standards of food safety. It’s all part of forming trusted relationships – working hand-in-hand to provide the quality, flexibility and reliability they depend upon.
• Making it easier than ever for people to enjoy good food through the development of prepared foods products that retain their natural freshness.

The average monthly number of persons (including directors) employed by the group and company during 2019, amounted to 715 (2018: 693).

The aggregate payroll costs of these persons were as follows:

Directors’ costs of £949,053 have been borne by the ultimate parent company, Branston Holdings Limited in the current and prior period.

Employee Reviews on Indeed

Engineering Team Leader (Former Employee) – Lincoln, Lincolnshire – 1 September 2020

“Lots opportunities to grow if you are prepared to work hard. keen to invest in people at all levels of the company. A company that have seen continuance growth and has taken and grown it’s staff with the business”

Pros

supportive and likes to develop people

Cons

hard work on tight dead lines with limited resources

Manager (Current Employee) – Branston – 12 March 2020

“Branston used to be a friendly relaxed place to work, but demanding which was good. Times change, senior management changed, atmosphere plummeted. There is very little cooperation between departments and a lot of “point scoring”

Branston could be a good place to work if they invested a bit more time and effort into developing their staffs potential”

Pros

Free potatoes

Cons

Management don’t seem to want to spend time with their staff

Operator and engineer (Former Employee) – Somerset – 1 June 2019
“If you would like to have a terrible experience in your job and want to waste your time so, I can say to you that you find it !
Management rude and low-class attitude, hard tasks and duties with minimum salary, long time (hours) work and very bad atmosphere and unsafe environment. That’s it. Just you may find some good friends among the other employees.”

Team Leader (Former Employee) – Lincoln, Lincolnshire – 2 May 2019
“Growing factory with lots of progression lucking after staff. Good management. positive attitude to work. Learn how to be a part of small team help develop some individual for future progression.”

Pros
free christmas champers

Cons
long hours

Line Leader (Former Employee) – Lincoln, Lincolnshire – 23 January 2018
“I was with Branston Ltd for 7 years and within that time I found the staff to be friendly. The management is a different matter, found them to be arrogant and sometimes rude to workers. The pay is not a enough for the amount of work you do has the hours can be long. You get no training or help from the supervisors on what to do and then if you don’t do the job probably they start shouting and blaming the workers.”

Pros
Friendly staff, Free parking

Cons
Long hours, Low pay, Bad mangerment attuide

What are the prospect’s unique selling points (USPs)?

• 50+ years of experience
• Branston features among the UK’s 250 rapidly growing companies in the Sunday Times Grant Thornton Top Track 250 league table, which ranks Britain’s private mid-market growth companies in order of sales.
• The company is continually developing its’ great range of innovative, ready-to-cook prepared vegetables.
• They offer their customers real innovation, whether developing new potato varieties, packaging solutions or cutting-edge processes.
• Carbon Trust Standard: Branston is the first food producer in the UK to be awarded the Carbon Trust Standard in recognition of their ongoing commitment to reducing their carbon intensity.
• Carbon Trust Water Standard
• We’re one of the first companies to be awarded the Carbon Trust Water Standard.

Annual Report File

Locations

1. Branston Lincoln

Branston Ltd
Mere Road
Branston
Lincoln LN4 1NJ

2. Branston South West

Branston Ltd
Seavington St. Michael
Ilminster TA19 0BT

3. Branston Scotland

Branston Ltd
Abernethy
Perth PH2 9RR

Social Media

Facebook
Twitter
LinkedIn
YouTube

Award

N/A

Article

1. ‘Potato producer Branston appeals for axed pub and retail staff to help meet surge in demand’

Insider, March 2020

‘Perthshire potato supplier Branston has launched a recruitment drive after demand surged during the coronavirus outbreak.

The firm is looking for team leaders, machine operatives, forklift truck drivers and engineers at its Abernethy premises. Supermarket shelves have been stripped bare of spuds by stockpiling shoppers in the last couple of weeks.

Branston is offering temporary contracts to people with all levels of experience and is ready to recruit via email and telephone screening to minimise unnecessary face to face contact that might risk the spread of Covid-19.’

2. Tesco links with Branston to sell potatoes cheaper usually sent to foodservice

The Grocer, April 2020

‘The supermarket has teamed up with potato supplier Branston, which is working with its grower base to redirect to the retailer produce that would otherwise be wasted due to the shutdown of restaurants and fast-casual eating outlets.’

Competitors List (alphabetical order)
Criterion: Industry subcategory, Company Size and Product

• Higgins Group
• Louth Potato Co
• Mitchell Potatoes Ltd
• Walcott Potatoes Ltd