• Richard Kenneth Steer, Company Director
DOB: October 1964
Appointed on: 13 July 2018

• RKS Holdings Ltd
Nature of Control 75% or more

• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted: 100
Aggregate nominal value: 100
Prescribed Particulars:
Each share is entitled to a vote.
Each share is entitled to a dividend
Each share is entitled to a capital distribution in the event of a return of capital or winding up.

• Statement of Capital (Total)
Currency: GBP
Total Number of shares: 100
Total Aggregate nominal value: 100
Total Aggregate amount unpaid: 0

• Full Details of Shareholders

Shareholding 1: 100 ORDINARY shares held as at the date of this confirmation statement
Name: RKS HOLDINGS LIMITED

Shareholding 2:
99 transferred on 2018-07-13
1 transferred on 2018-07-13
0 ORDINARY shares held as at the date of this confirmation statement
Name: STEPHEN WARNER

• Review of Business: the company focusses on growing volumes along with continued operational efficiency through improved working practices to support future growth prospects and margin improvements. This strategy resulted in continued growth in operating
• KPIs for 2018:
Turnover 10,477
A gross profit margin of 30.9%
Operating profit of 721
Shareholders’ funds 987
• Key profit measure: the operating profit which is a measure of the underlying profitability of the company.

➢ Principal Risks and Uncertainties: The company’s main risk derives from the volume referred work from its major customers. This risk comprises both the overall number of motor accidents requiting repairs (which can be influenced by factors such as weather and longer-term trends in automotive safety such as driver aids) as well as retaining and winning new customers with large volumes of work to refer (primarily insurers). To mitigate this risk the company continues to invest in improving operational performance, customer service and its network of depots which are all key to retaining and winning new customers.

Ambitions

• Repairer of choice for colleagues and customers
• Trusted by the UK’s leading insurers

They are an approved Bodyshop for a number of manufacturers, insurance companies and networks. These customers are the customers of the bellow:

Manufacturers

• Ford
• Honda
• MG
• Mitsubishi
• Alfa Romeo
• Fiat
• Nissan
• Vauxhall
• Abarth
• Suzuki
• Chrysler
• Jeep
• Fiat
• Dodge
• Insurers
• Esure
• Covea
• Crashworth
• LV
• Zurich
• Aviva
• AA
• Admiral
• Ageas
• Allianz
• Amey
• Brit Insurance
• Broker direct
• Commercial Legal
• DLG
• Enterprise Fleet Repair
• Equity red star
• Fleet Claims
• Ford
• Hastings Direct
• Isg
• Kindertons
• One call
• Priviledge
• Slater Gordon Solutions
• Venson
• Quote Me Happy
• Sabre ltd
• Saga
• Zenith
• Network
• Vizion network
• National Accident Repair Group
• Auxilli
• Innovation
• Incident Management solutions
• Honda Accident Management
• Lex Auto lease

Customer Reviews

N/A

• The Steer Automotive Group are geared to delivering outstanding repairs by combining the latest techniques, most effective technology and excellent customer service.

The average monthly number of persons (including directors) employed by the group and company during 2020, amounted to 205 (2019: 138).

• Glassdoor Reviews – 5 Stars | Recommend to a friend 100%:

Pros

Great Working Environment
Great Benefits
Great Salary
Great Staff Engagement
Highly Motivated Approachable CEO
Forward Thinking Business
Promoting Current Employees – Great Opportunities
Beneficial Schemes For Employees
Excellence In All Aspects Of The Customer Journey

Cons

– None……Just changing name and rebranding, really busy place at the moment, hectic but this is not a bad thing as we stay fully engaged with staff. Been working for the company for 10 years, so proud to see the exciting changes and positive energy across the group with staff engagement.
– Need to focus on quality not quantities to enable less rework
– longer working days but Saturday work rare

• Approved accident repair centre for manufacturers: FORD, HONDA, MG, MITSUBISHI
• Approved accident repair centre for insurers: COVEA, LV, ESURE
• Driven by a measurably different repair experience.
• Repairer of choice for colleagues and customers.
• All employees are ATA accredited.

• Continued growth in operating profit compared to previews years.
• Investments in operational efficiency to yield future ongoing profits for the company.
• The adjusted operating profit as of March 2018 was £804,689
• Locations: Aylesbury, Birmingham, Brackley, Corby, Coventry, Leicester, Northampton, Stratford-upon-Avon
• Ata – Automotive Technician Accreditation
• Their History:

2003 – Aylesbury opened
2006 – Corby opened (April)
2006 – Stratford opened (October)
2009 – London opened (December)
2012 – Repair Group created
2013 – Leicester (fast track repair centre) opened
2014 – Expansion at the Aylesbury repair centre with an additional 23,000sqft
2014 – Attained BS0125 – the BSI Kitemark™ for Vehicle Damage Repair at Aylesbury, Corby, London and Stratford-upon-Avon
2014 – Finalist at the British Bodyshop Awards
2015 – Attained BS10125 – the BSI Kitemark™ for Vehicle Damage Repair at Leicester
2016 – Winner at the British Bodyshop Awards
2017 – Finalist at the British Bodyshop Awards
2018 – Entered our 15th year of operation!
2018 – Winner of the BSI Excellence Award at the British Bodyshop Awards
2018 – Richard Steer acquires Repair Group
2019 – Steer Automotive Group launched with two new additional repair centres in Northampton and Brackley

Annual Report File

Locations

Steer Aston

1 Hubert Street,
Waterlinks,
Birmingham,
B6 4BA

Steer Aylesbury

Unit 13 March Place,
Gatehouse Way,
Buckinghamshire,
HP19 8UG

Steer Birmingham

Unit 5 and 6,
Imex Business Centre,
Union Road,
Oldbury,
Birmingham
B69 3EX

Steer Brackley

Unit 16,
County Road,
Brackley,
NN13 7AX

Steer Corby

Pilot Road,
Phoenix Parkway,
Northamptonshire,
NN17 5YH

Steer Coventry

Unit 11,
Albion Industrial Est.
Endemere Road,
Coventry,
CV6 5PY

Steer Leicester

17 Brougham Street,
Leicester,
LE1 2BA

Steer Northampton

61 Rothersthorpe Crescent.
Letts Road Industrial Est.
Northampton,
NN4 8JD

Steer Stratford-upon-Avon

Avenue Farm,
Birmingham Road,
Stratford Upon Avon,
Warwickshire,
CV37 0HR

Social Media

Facebook

LinkedIn

Awards

Automotive Technician Accreditation (ATA)

2019
• Nominated finalists for 2019 UK Bodyshop Awards – for more details

2018
• Winner – Steer Group
British Bodyshop Awards
BSI Kitemark Excellence – for more details
• Recognition – Lauren Lavelle, Group Office Manager
Bodyshop Magazines 30 under 30 initiative – for more details

2017
• Finalist – Corby
British Bodyshop Awards
Covea Insurance Award – Repairer site of the year

2016
• Winner – Bodyshop of the Year
British Bodyshop Awards
Covea Insurance Award – Repairer group of the year

2014
• Finalist – Bodyshop of the Year
British Bodyshop Awards
Covea Insurance Award – Repairer group of the year

Articles

N/A

Competitors List (alphabetical order)
Criterion: Industry subcategory, Company Size and Product

• Accident Repair Centre
• Cambridge Accident Repair Centre
• Mackins Accident Repair Centre Ltd
• Devonshire Motors Accident Repair Centre
• Southampton Accident Repairs