Prospect

Target status: x

Upload date: 20/02/2019
Last uploaded on: 11/01/2020

Who are the important people in the company?

Grahams The Family Dairy Group Limited
Correspondence address: Airthrey, Kerse Farm, Bridge Of Allan, Stirlingshire, United Kingdom, FK9 4RW
Notified on: 6 April 2016
Governing law: Scottish
Legal form: Limited
Place registered: Companies House
Registration number: Sc317473
Nature of control:
Ownership of shares – 75% or more
Ownership of voting rights – 75% or more
Right to appoint and remove directors
Incorporated in: United Kingdom

Jean Ferguson Graham, Secretary – Director Dairy Farmer
DOB: January 1941
Appointed: 2 March 2007

Shaun Dorrian, Director
DOB: April 2017
Appointed: 1 April 2013

Carol Bishop Graham, Marketing Director
DOB: December 1966
Appointed: 2 March 2007

Robert Bishop Graham, Company Director
DOB: November 1970
Appointed: 2 March 2007

Dr Robert Alexander Graham, Director – Dairy Farmer
DOB: October 1940
Appointed: 2 March 2007

William Gerard Keane, Director
DOB: June 1955
Appointed: 1 December 2013

Simon John Thompson, Director
DOB: March 1965
Appointed: 1 April 2010

What is the structure of the company?

• Statement of Capital (Share Capital)
Class of shares: ORDINARY – GBP
Number allotted: 8765
Aggregate nominal value: 8765
Amount paid per share: 1

Each share has a right to vote.

• Statement of Capital (Totals)
Total number of shares: 8765
Total aggregate nominal value: 8765

Full Details of Shareholders as at 05/12/2018
Shareholding: 8765 ORDINARY shares
Name: Grahams The Family Dairy Group Ltd

What is the prospect’s strategy and ambitions?

Strategic growth:

  • The company’s priority is to improve their bottom line performance to a position that is sustainable for the business and their farming partners and allows them to invest and be innovative in the industry.
  • New product launches such as glass bottles, Kefir, Skyr pouches and extension to the company’s Goodness ice cream range contributing to a 1.5% increase in sales.
  • From the 1st of February 2020, the company acquired the production assets from Grahams the Family Dairy (Processing) Limites and will produce the milk products for sale.

Ambitions:

• Continue to innovate to expand their award-winning product range within the UK and beyond.
• Will aim to take advantage of continued opportunities in the market place.
• Continue to improve the efficiency, profitability and providing a high level of service to their customers.
• The group is financed by bank loans and invoice discounting facilities. After making enquiries, the directors have a reasonable expectation that the company and group have adequate resources to continue in operational existence for the foreseeable future.

Strategies to engage with their customers:

• Reaching healthy and balanced consumers with their “Balance me” range of products
• Protein 40 Promotion

Competitions
Children’s section
Recipes
Graham’s News & Events

Who are the prospect's customers?

• More than half of Scotland’s households buy and use Graham’s products.
• More than 1,500 foodservice industry customers/ retailers.

Customer Reviews on Google Reviews:

1.  Stuart Ingram, January 2021
“Top quality milk takes me back to when I was a boy walking down the road after milking with me little turn in my hand and my white milking cap on to go and put my milk on my cereal.”

2. M Gray, December 2020
“I’ve just relocated to thd Highlands and discovered the best blue top milk I’ve had in at least 20 years. It’s how milk used to taste when I was a kid, I’ve taken to drinking a glass neat from time to time again. Nice to be supporting a local family run business.”

3. Katherine Loescher, December 2020
Great product but why all the plastic packaging? Could use foil lids and card-reinforced yogurt pots. Milk could be in glass. Eco-friendly packaging could be a selling point. The general public really want this.

What does the prospect consider important for its customers?

  • Doorstep delivery service: The company mobilised its teams across the country to be in a position to offer a personal doorstep delivery service to more people and areas across Scotland, as many among them were affected by the lockdown.
  • Their core values of farming, family, quality, heritage and provenance ring true in whatever they do.
  • In terms of non-financial KPIs their focus is on the quality of their products leaving their business and the overall customer satisfaction.
  • The Graham’s the Family Dairy Milk Sommelier

Who are the prospect's staff?

• Staff Costs, including directors’ remuneration, were as follows:

2020 (£) 2019 (£)
Wages and Salaries 10,175,719 9,100,813
Social Security costs 877,826 818,641
Cost of a defined contribution scheme 237,615 147,841
Total 1,291,160 10,067,295

• Employees are encouraged to discuss with management matter of concern and factors affecting the company.

• The highest-paid director received remuneration of £129,636 compared to 2019 that it was £208,996.

• Employees are kept informed of company progress and developments through internal memos, intranet, emails and management briefings.

• The average monthly number of employees, including directors, during the year was as follows:

Distribution: 288 (2019 – 264)
Production: 1 (2019 – 4)
Finance/Admin: 71 (2019 – 68)
Sales: 12 (2019 – 11)

• Team members as shown on LinkedIn:

Daniel Baird – Group Head of IT
Emma Roy – Marketing Manager
Shaun Dorrian Operations Director
Donna Clelland Senior Credit Controller
David Nibblet Commercial Manager
Sally Whitelaw Technical Manager
Jamie Forrect National Account Manager
Robert Douglas Account Manager

Employee Reviews on Indeed

Overall rating

1.5/5 Stars

Ratings by Category

1.3 Stars – Work/ Life Balance
1.7 Stars – Salary/ Benefits
1.6 Stars – Job Security/ Advancement
1.1 Stars – Management
1.3 Stars – Culture

Comments

– Law Breaking
– Not Good at All
– Exploited Staff
– Worst job there is
– Terrible company to work for
– Extremely high staff turnover
– Nightmare
– Good staff to work with
– Very early starts
– Wages could be better
– There’s a Bouns system (such as fines for various things)
– Employees get a discount on milk and dairy products
– No training

Glassdoor Reviews

Overall Rating

2.2/5 Stars

Ratings by categories

1.5 Stars – Culture & Values
2.3 Stars – Work/Life Balance
1.3 Stars – Senior Management
1.7 Stars – Comp & Benefits
1.4 Stars – Career Opportunities

Comments

– Big learning curve
– Avoid like the plague
– Too many houses to deliver to in 12 hours when you don’t know the area
– No sales %, physically demanding, a lot to learn, challenging

What are the prospect’s unique selling points (USPs)?

• Their Products

• The Graham’s Family Story that starts in 1939 and continues to this day
Graham’s Awards History
Their partners 
• Quality begins on the farm | Their Farmers, 100 specially selected farming partners

The Golden Girls Up Close | Their herd
• Their award-winning home-grown range of the highest quality of food and drink

What are the prospect’s business activities and potentials?

  • The company recorded an increase in turnover to £89.8m (2017 – £86.6m) reflecting a busy year and an increase in the volumes sold to an increasing customer base.
  • There was a continued investment in plant and machinery, equipment and motor vehicles representing a capex investment of £1m.
  • They continued to expand their business and to maintain an up-to-date fleet to allow efficient distribution of their products.
  • They continued growing their partnerships with major retailers.
  • They were confirmed as No1 Scottish Food Brand in 2018
  • Audited Annual Report 
  • Unaudited Annual Report

LinkedIn
Twitter
Facebook
YouTube
Instagram
Pinterest

Published articles and awards

Awards & Recognition:

• Graham’s The Family Dairy was listed on top of “The Scottish Brand Footprint 2020” list – compiled by Kantar WorldPanel – becoming number one Scottish Food Brand in Scotland, overtaking Irn Bru for the first time.
• The company has now also jumped up one place to number nine in the top 20 most chosen food brands in Scotland, overtaking top global brands including Nescafe, Kingsmill, Pepsi, Cadbury’s and Birds’ Eye.

Articles

“The Big Interview: Robert Graham, MD of Graham’s The Family Dairy”
The Scotsman, 21 September 2020

“Graham’s The Family Dairy named Scotland’s number one food brand”
Dairy Industries International, 28 August 2020

Who are the prospect’s competitors?

Competitors List (alphabetical order)

Criterion: Industry subcategory, Company Size and Product

Dale Farm Limited
Fairfield Dairies Limited T/A Bonaly Farm Dairy
Mackie’s Limited
Mossgiel Farm
Yester Farm Dairies