Lussmanns Restaurants Ltd

Prospect

Target status: x

Upload date: 07/05/2019

Last updated on: 29/09/2020

Who are the important people in the company?

Mr Andrei Charles Lussmann
Correspondence address:1 Waterside, Station Road, Harpenden, Hertfordshire, AL5 4US
Date of birth: November 1972
Nationality: British
Country of residence: England
Occupation: Managing Director
Nature of control
Ownership of shares – More than 25% but not more than 50%
Ownership of voting rights – More than 25% but not more than 50%

Luke Oliver Johnson
Correspondence address:1 Waterside, Station Road, Harpenden, Hertfordshire, AL5 4US
Date of birth: February 1962
Nationality: British
Country of residence: England
Occupation: Director
Nature of control
Ownership of shares – More than 25% but not more than 50%
Ownership of voting rights – More than 25% but not more than 50%

What is the structure of the company?

Lussmanns is an independent group with five sustainable fish and grill restaurants.

• Statement of Capital (Share Capital)
Class of Shares: ORDINARY
Currency: GBP
Number Allotted:
Aggregate nominal value: 34276
Amount paid per share: 1
Amount unpaid per share: 0

• Statement of Capital (Total)
Currency: GBP
Number Allotted: 34276
Aggregate nominal value: 34276

• Full Details of Shareholders

Shareholding 1: 10524 Ordinary – shares held as at the date of this confirmation statement (09/11/2018) but no changes have made ever since.

ANDREI LUSSMANN

Shareholding 2: 1000 transferred on 2017-11-29
3340 Ordinary – shares held as at the date of this confirmation statement (09/11/2018) but no changes have made ever since.

RICHARD KELLY

Shareholding 3: 3700 transferred on 2017-11-29
1789 Ordinary – shares held as at the date of this confirmation statement (09/11/2018) but no changes have made ever since.

ADRIAN PODMORE

Shareholding 4: 4340 Ordinary – shares held as at the date of this confirmation statement (09/11/2018) but no changes have made ever since.

TIMOTHY JOHN HOPE

Shareholding 5: 307 Ordinary – shares held as at the date of this confirmation statement (09/11/2018) but no changes have made ever since.

ROSS STUART ARNOLD
Shareholding 6: 9276 Ordinary – shares held as at the date of this confirmation statement (09/11/2018) but no changes have made ever since.

LUKE JOHNSON

Shareholding 7: 4700 Ordinary – shares held as at the date of this confirmation statement (09/11/2018) but no changes have made ever since.

LIZA JOHNSON

What is the prospect’s strategy and ambitions?

Strategy

• Geographical Expansion

• Customisation Strategy and Partially diverse portfolio of services and products:
Lussmanns Restaurants mainly invested in sustainable fish cuisine, they want to offer tailor-made solutions to their customers through a variety of options, such as food-to-go, luxurious dining experience, more high-street style of food, depending on the restaurant.

• Multiple Customer Target Groups:
As a consequent of services & products’ portfolio diversity, Lussmanns Restaurants current strategy is to pitch many Customer Categories Classes such as:

• Wages Earners (e.g. Oxford Restaurant General Profile)

• Middle-Class/Middle Upper-Class People (e.g. HITCHIN Restaurant General profile)

• Rich, Prone to Lavishness (e.g. Tring Restaurant General profile)

Ambitions

Geographical Expansion & Larger Market Share: They aim to establish more restaurants within the country, so they will gain a larger share of the Fish & Grill Market.

Who are the prospect's customers?

The restaurants attract residents, office workers, builders and B-list celebrities.

Customer Reviews

For St. Albans Restaurant on Tripadvisor:

Overall Rating: 4.5/5 (1,414 reviews)
Date of visit: September 2020
Lovely lunch and felt safe (rating:5/5)

“Staff really nice and all had face coverings on. We felt comfortable as they seemed to be taking Covid seriously. Food nice and good atmosphere.”

Date of visit: August 2020

Average food, menu and décor (rating:3/5)

“Average food, menu and decor could really do with a revamp. Chicken arrived burnt yet cold and had to send back. Service nothing special, all in all pretty disappointed.”

For Hitchin Restaurant on Tripadvisor:

Overall Rating: 4.5/5 (547 Reviews)
Date of visit: September 2020
Sadly average (rating:3/5)

“Visited with friends for the first time. Excellently managed in the current climate. Noise absorbers didn’t work well and loud co-diners made it difficult to hear each other at times. Fish and chips was pretty average, soggy batter, luke warm chips and tasteless tartare sauce”

Date of visit: August 2020

Very decent food. But pricey. (rating:4/5)

“Very decent food. But pricey. With Eat out to take out it becomes a better deal. Still coming to terms with British dining – but this is definitely a decent spot. Just not super value.”

For Hertford Restaurant on Tripadvisor:

Overall Rating: 4.5/5 (779 Reviews)
Date of visit: April 2020
Great food & service (rating 5/5)

“One of the best restaurants in Hertford. Thoroughly enjoyed every meal I’ve had here (particularly fish dishes) – and customer service has always been great!”

Nice restaurant but small portion sizes (rating: 4/5)
“Had a nice evening, the restaurant has a nice feel to it, a cosy atmosphere. Staff were helpful and friendly. Food tasted good, but I was disappointed with the small portion size of both the starter (goats cheese) and main (monkfish).”

What does the prospect consider important for its customers?

• To make sustainable dining accessible to every client type — providing a ‘classy but classless’, locals-driven alternative.
• To help customers enjoy good and ethically sourced food.
• To bring sustainable seafood to the high street
• To introduce clients to tasty dishes with seafood that are sometimes off-radar

Who are the prospect's staff?

The average monthly number of persons (including directors) employed by the group and company during 2019, amounted to 104 (106: 2018).

Employee reviews

Indeed

Familiar and friendly workplace (rating 4/5)

Hitchin, Hertfordshire – 20 June 2020

“I liked to work for Mr Lussmann i learned a lot there and it was fun the work with friendly colleagues we got wein tranings and each season we change the menu it was a tasting to know what we are serving”-

Waiter (Former Employee)

Pros

Training

Cons

Split Shift
Very happy environment, staff is well looked after (rating 5/5)

Hertford, Hertfordshire – 24 April 2019

“Always enjoyed working with this company, I have left for a short period of time and then I return straight after The company looks after you as staff member. The owner and head office staff are hands on. And the manager are there for support and guidance.”

-Assistant Manager (Current Employee)

Pros

100% gratuities goes to staff.Very good training provided

Cons

None

What are the prospect’s unique selling points (USPs)?

• Lussmanns restaurants have become the first independent restaurant group outside London to serve Marine Stewardship Council (MSC) certified sustainable fish and shellfish.
• Lussmanns has also won a number of awards from the RSPCA for its high welfare meat.
• The group also supports a number of local charities and only uses eco-cleaning products.
• Diverse Profile among their restaurants attracting different customer types
• Many years in the Hospitality and especially in Fish & Grills market