Name: Kevin Winstanley
Correspondence address: 725/729, Ormskirk Road,, Pemberton, Near Wigan, Lancashire, WN5 8AT
Date of birth: September 1946
Nationality: British
Country of residence: England
Nature of control: Ownership of shares – More than 25% but not more than 50%

Name: David Winstanley
Correspondence address: 725/729, Ormskirk Road,, Pemberton, Near Wigan, Lancashire, WN5 8AT
Date of birth: March 1972
Nationality: British
Country of residence: England
Nature of control: Ownership of shares – More than 25% but not more than 50%

Name: Margaret Carol Winstanley
Correspondence address: Silver Springs, Ridley Lane, Mawdesley, Ormskirk, Lancashire, L40 2RF
Date of birth: March 1947
Nationality: British
Country of residence: England
Occupation: Company Director

• Statement of Capital (Share Capital)
Class of shares: Ordinary A
Currency: GBP
Prescribed Particulars: The A Shares Voting Rights And Preferential Rights Over The Nursery And Toys Division On A Winding Up.
Number Allotted: 500
Aggregate nominal Value: 250

Class of shares: Ordinary B
Currency: GBP
Prescribed Particulars: The B Shares Voting Rights And Preferential Rights Over The Nursery And Toys Division On A Winding Up.
Number Allotted: 500
Aggregate nominal Value: 250

• Statement of Capital (Totals)
Currency: GBP
Total Number of Shares: 1000
Total Aggregate Nominal Value: 500
Total Aggregate Amount Unpaid: 0 (2017)

• Full Details of Shareholders

Shareholding 1: 500 ORDINARY shares
Name: Kevin Winstanley

Shareholding 2: 500 ORDINARY shares
Name: David Winstanley

Strategy

• Competitive prices strategy
The company selects strategic price points best to take advantage of a product or service-based market relative to the competition.

• Market acquisition to drive brand awareness and gain new customers
The company uses marketing strategies and tactics (Site re-platform, Dynamic remarketing via Display Campaigns, Dynamic Search Ads, e.t.c.) to target and attract new audiences, driving users to purchase.

This includes advertising, content marketing, and other activities (Bing Ads, Google Ads, Facebook Ads, Paid Social, e.t.c.), encouraging potential customers to take action.

• Switch of SaaS solution providers.
Moving away from Magento to BigCommerce, the company found multiple payment options – such as BNPL solution Klarna – allowing shoppers to choose how they want to pay.

• Since the 1st of January 2021, Winstanleys Pramworld no longer ships items internationally.

• Panther Logistics strategic partnership
The company partnered with Panther Logistics, the UK’s leading 2-person white glove delivery service.

Winstanley Pramworld works with private customers and families.

Customer Reviews

Google Reviews
Overall Platform rating: 4.3/5 Based on 588 reviews

Platform Link: Google Reviews 

1st Review
Private customer
Date: January 2022
Rating: 5/5
Review Text:
“Pramworld has been invaluable from the minute I came shopping. Linda had the best advice and left us feeling confident with our purchase and the assembly of items. The pram is even better than I remember it, and couldn’t recommend Pramworld enough for its price, quality, customer service and also advice. I knew more about the car seat than I could ever find on Google, and the staff’s knowledge is fantastic.”

2nd Review
Private customer
Date: February 2022
Rating: 1/5
Review Text:
“This company has caused me undue stress with their poor service and communication. They may be priced cheaper than their competitors, but that’s due to their poor service ability. They have failed to read emails and then delayed orders being placed, leaving me without the equipment I wanted in a timely manner.”

3rd Review
Private customer
Date: December 2022
Rating: 2/5
Review text:
“Ordered a 3-piece Modena Tutti Bambini furniture set from Winstanley’s Pramworld online. At checkout, it said 2-3 weeks delivery time—I ordered on the 8th of October so 3 weeks would have been the 29th. After two and a half weeks with no update, I emailed them and on the 26th of October, they advised it wouldn’t even come into stock with Tutti Bambini themselves until the 9th of November. Customer service should not wait until your product is due to tell you your product is going to be late, but such seems to be the case in these modern times. It finally arrived on the 11th of November, and when we assembled it all, we were displeased to see that two of the three-piece set had scratches and dirty markings. I emailed them on the 15th of November to address the issue and was met with silence. It is now the 22nd of December, and I’ve still heard nothing. Based on customer service alone, I would not recommend this company.”

• Offering a variety of products, services and solutions.
• Offering customers multiple paying options.
• Providing high levels of customer service, competitive prices, and friendly, helpful staff.

The average monthly number of persons (including directors) employed by the group and company during 2022 amounted to 60 (2021: 57).

Employee Benefits

• Additional holiday after 2 years’ service
• Employee of the Month rewards
• Staff Discount
• Access to AbleFutures (Mental health support)
• Annual staff party

Employee Reviews: n/a

For more staff info, check

• Winstanleys has provided high levels of customer service, competitive prices, and friendly, helpful staff for three generations.

• Huge range of products – browse hundreds in-store and 6,000 on our website.

• The company’s showrooms are available 7 days a week.

• One-to-one shopping experience.

• A new specialist pram store is now open in Hanley after Winstanley’s Pramworld chose to set up its second store in Stoke-on-Trent.

Annual Report File

Location
725-729 Ormskirk Road
Pemberton
Wigan
Lancashire
WN5 8AT

Social Media

Facebook

LinkedIn

YouTube

Instagram

Awards: n/a

Articles:

Winstanley’s Pramworld chose to set up their second store in Stoke-on-Trent
Source: Stoke on Trent Live

Competitors List (alphabetical order)

Criterion: Industry subcategory, Company Size and Product

1. Dragons Interiors Ltd
Employee count: 19 (Annual Report 2012) / 11-50 (LinkedIn)

2. Nubie Ltd
Employee count: 5 (Annual Report 2012) / 11-50 (LinkedIn)

1. Grosvenor Casinos (GC) Limited – Part of The Rank Group Plc group of companies
Employee count: 1,277 (2022)

2. Leisure t/a Admiral Slots – Part of Novomatic UK Ltd